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The G.O.A.T. is a sporting term used to describe the Greatest Of All Time.
Athletes break activities into processes to achieve success in skills training.
Take a look at this example of the process and execution of a free kick in football.
When the process is defined, the skills needed to execute each element can also be defined.
Once this is achieved, an objective skills analysis can be undertaken and a programme of improvement.
Sales is no different.
However, less than 5% of salespeople can describe the process of selling, and even fewer can list the skills needed for success.
So we've taken every element of sales communication, broken it down into component parts, and defined best practice for each element.
Don't take our word for how good our programmes are, these comments are from those who have taken part.
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